Yes, your donation form sucks.
But not to worry! Pretty much every other nonprofit’s does too. And you know what? Only 17% of the time do people on that donation form actually successfully make a donation.
It’s summertime – time to get ready for Giving Tuesday and your end-of-the-year appeal, right? When new and existing donors give on your website, will it be easy and compelling for them to be as generous as they want to be?
In Project Donor Love’s Summer School you’ll learn easy-to-implement tips to make your donation form (and your website) suck less for donors. How will this affect you fundraising efforts?
- You’ll raise more revenue from online donations
- You’ll increase recurring gifts
- You’ll create happier donors
Maybe you know your entire website needs improvement, but you don’t even know where to begin. Maybe you have some ideas for improving your donation form, but you don’t have the budget for a major redesign. Maybe you need help convincing your board that you are leaving money on the table all the time because of your old-fashioned, awkward, and frankly unusable donation forms.
Now is the time, before Summer is even over, to get practical advice from Project Donor Love on:
- Improving your website’s usability and effectiveness without breaking the bank
- Using words, images and video to increase gifts by communicating your organization’s impact
- Finding the metrics that measure your website’s success intelligently
- Getting buy-in from your board to improve your website
Our Summer School consists of four live hour-long video workshops. Each session will consist of a brief presentation followed by an open-ended discussion, where you will be able to talk to us about the particular problems you are facing. Think of it as group office hours with only up to six participants (who will surely learn from each other as well as us). Here are the lesson topics and dates for the four live Tuesday workshops in the 2018 session:
Workshop 1: Creating usable and effective websites and donation forms
August 7, 2018 1:30PM to 2:30PM EDT
Workshop 2: Communicating impact online
August 14, 2018 1:30PM to 2:30PM EDT
Workshop 3: Measuring success
August 21, 2018 1:30PM to 2:30PM EDT
Workshop 4: Getting buy-in
August 28, 2018 1:30PM to 2:30PM EDT
And to ensure we’re helping you solve your individual needs, your Summer School registration includes an expert donation form audit and 30 minute personal consultation at no extra charge.
We only accept limited enrollments for Summer School; to secure your spot complete the registration form below:
Registration for the August 2018 Summer School session is now closed.